21 France to sell Interflora

July 25, 2011

21 Centrale Partners is pleased to announce the sale of Interflora, the European leader in flower delivery, boasting a renowned brand, an unrivaled network of 5,300 florists, as well as market shares of 60%.

Over the past 5 years, in partnership with 21, Interflora dramatically increased its internet presence through targeted marketing operations and strengthening of the consumer-brand relationship, allowing to double direct sales, now representing over 40% of orders.

Moreover, Interflora became the European leader through an ambitious build-up strategy leading to the acquisition of Interflora Spain in 2010. Today, Interflora is ideally positioned to further consolidate its European leadership position, pursuing the expansion strategy initiated in partnership with 21.

Gérard Pluvinet, Founding Managing Partner and Stéphane Perriquet, Managing Partner of 21 Centrale Partners commented: “Following the realization of Vulcanic last week, Interflora is another prime example of how 21 drives long term value creation and accompanies successful growth stories alongside talented entrepreneurs”.

21 Invest France completes its management transition

Announced in 2017, the new governance is now effective and François Barbier becomes CEO of 21 Invest France, succeeding Gérard Pluvinet who joins the Supervisory Board. Meanwhile, the team has signed four acquisitions for its new Fund, which now counts five investments in total.
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