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Forno d’Asolo acquires La Donatella

Forno D’Asolo strengthens its product range and international distribution network with the acquisition of La Donatella. The acquisition is part of the broader growth strategy in Italy and abroad, under the guidance of 21 Invest, and provides a new line of products to further strengthen the company’s national footprint and establish a greater international presence.

Forno d’Asolo, a leading Italian producer and distributor of sweet and savory frozen pastry products, backed by 21 Invest, has acquired La Donatella, a major filled pastry and bakery product specialist.

Founded in 1946, La Donatella is a leading player in Italy in the production of filled pastries and bakery products, most notably Tiramisu. La Donatella is located in Venice, Italy and distributes its products through a network of agents and distributors focused on the food service channel. In 2015, La Donatella exceeded €M 15 in sales, 30% of which was generated from foreign markets (namely the UK, USA, France, Germany, Austria and Switzerland).

Including La Donatella, Forno d’Asolo, will see its annual sales surpass €M 100. The acquisition is part of the broader growth strategy in Italy and abroad, under the impulsion of 21 Invest, and provides a new line of products to further strengthen Forno d’Asolo’s national footprint and establish a greater international presence. The acquisition of the 100% stake in La Donatella was entirely financed through cash available in Forno d’Asolo.

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