Forno d'Asolo

" The support we have received from 21 Invest in these years has been vital for Forno d’Asolo’s success. We have been accompanied in the task of defining and realizing a long-term growth strategy "

Alessandro Angelon
CEO of Forno d’ Asolo

Forno d'Asolo

Forno d'Asolo, based in Maser (Treviso), was founded in 1985: today it is one of the main national operators in the sweet and savory frozen bakery products, with an international vocation in constant expansion.

21 Invest invested in Forno d'Asolo in March 2014 with the aim of enhancing its industrial heritage in “Made in Italy” bakery products, aiming for a strong development both in Italy and abroad.

Throughout the holding period Forno d’Asolo enjoyed strong growth thanks to the expansion of its distribution network and the penetration of Italian areas with limited coverage through the establishment of 11 new logistics platforms since entry.

Forno d’Asolo completed the strategic acquisition of “La Donatella” which allowed it to expand its product range to include frozen cakes as well as increase its international footprint.

On the back of these targeted actions, Forno d’Asolo experienced a yearly growth of 15% from 2014 to 2018 (CAGR) becoming a fast-growing company operating in the thriving Italian frozen bakery market.

In August 2018, 21 Invest sold Forno d’Asolo to BC Partners, a leading international investment firm, to pursue the already thriving growth path.
Forno d’Asolo growth involves Creating Shared Value for the company, the investors, and the local community
Forno D’Asolo provides a structured response to sector’s need to make the barista profession and cafè ownership more appealing, profitable and successful by establishing the Forno d’ Asolo Academy and the innovative “Professional Barista” Master’s course.

Key figures
€M 130

Sales at exit




      New logistics platforms


        Employees & agents

          " We are very pleased with the results achieved by Forno d’Asolo, which represents in an emblematic way how 21 Invest operates. Together, we have created a national champion through working on the products’ quality, the brand, the distribution and the company’s organization. "

          Alessandro Benetton

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