21 Concordia invests in Sare 

February 20, 2018

21 Concordia, a private equity fund from the 21 Partners group, acquired a 65.45% stake in the leading internet marketing group listed on the Warsaw Stock Exchange ─ SARE SA.

SARE Group provides a wide range of services based on proprietary technologies including automation, performance marketing and direct marketing. The Group's clients include international corporations operating in Poland as well as Polish companies from the financial services, retail (including e-commerce), FMCG and other industries. Solutions offered by SARE allow the Company's clients to increase sales while simultaneously reducing costs for marketing and sales activities by automating all available communication channels on the Internet. The SARE Group has been present on the market since 2005.

Dariusz Piekarski (CEO) with the support of Tomasz Pruszczyński (co-founder, current shareholder and a Member of the Supervisory Board), together with 21 Concordia team will implement a joint strategy for further dynamic development through:

- further development of proprietary technologies,
- implementation of innovative projects and development of new products based on a fully integrated organization,
- further growth of sales in Poland and on foreign markets.

Dariusz Górka, Managing Partner of 21 Concordia commented: "SARE is one of the leaders in the internet marketing market. We are glad being able to actively support the Company and its professional Management in implementing ambitious development plans. "

"SARE Group is venturing into another, very important stage of growth and fulfilment of adopted strategy. I am convinced that together with our new shareholder, we will lead to further acquisitions, broadening the range of services offered by SARE Group. The experienced team of 21 Concordia will support our efforts in providing our clients with sales growth through effective innovations in the digital marketing and mobile segment under a common IT platform." ─ said Tomasz Pruszczyński, co-founder, current shareholder and a Member of the Supervisory Board of SARE SA.

Dariusz Piekarski, President of the Management Board of SARE SA added: " We have acquired a majority shareholder who ─ due to its experience, knowledge, contacts and portfolio investments ─ may be viewed as a strategic investor. Thanks to that, we may continue dynamic organic growth and start the acquisition process, which is a part of our strategic plans. Despite the restructuring work, we managed to maintain dynamic growth rate, which contributed to honouring two of our companies in the Deloitte Technology Fast 50 CE ranking. 21 Partners Group has experience in supporting the development of innovative companies like SARE. Its portfolio includes entities with which we can cooperate with. We also count on support in entering foreign markets, among others thanks to the utilization of the 21 Partners network.”

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