"Working with 21 Investimenti has been incredibly productive, and they have been instrumental in building the leading Italian multiplex"

Giuseppe Corrado
CEO of The Space Cinema
The Space Cinema was founded in 2009, when 21 Investimenti simultaneously acquired the Warner Village Cinemas and Medusa chains, merging the two to create a leading player in the Italian market. It then further consolidated its leadership through 3 additional build-ups and 2 new openings, reaching a total of 36 multiplexes and a market share of over 20% in the Italian market.

The strategy implemented by The Space Cinema redefined the business model of the Italian multiplex industry turning it into a profitable activity. The consolidation allowed the company to benefit from its size and synergies. During the 5-year holding period, 21 Investimenti led the company to make important technological investments to fully digitalize the network, introduce an innovative management of retail areas thereby significantly increasing the average sales per person, and launch the offering of non-film alternatives such as sports, concerts, and documentaries, widening the range of programming and increasing the sales per multiplex. This strategy enabled The Space Cinema to achieve a 50% growth in revenues and to nearly triple its EBITDA during 21 Investimenti holding period.

In November 2014, 21 Investimenti sold The Space Cinema to the UK based Vue Entertainment, the European leader in the multiplex industry.
The Space Cinema

Key Figures

€M 162

in sales, +50% since entry


Italian cinema multiplex chain




increase in market share since entry



"The Space Cinema has transformed the cinema business in Italy and built one of the very best circuits in Europe. We are delighted about the results achieved"
Alessandro Benetton
Founding Managing Partner