21 Partners to acquire DGF

July 15, 2014

21 Partners is in exclusive discussions to acquire DGF, in association with CEO Bruno Rouxel and his team.

DGF is one of the French leaders in the distribution of ingredients and raw materials for bakers and pastry cooks. The company mainly operates under its own range of product brands supported by renowned award-winning chefs and a powerful distribution network.

Founded in 1986, DGF has built a strong reputation of quality and innovation. The group is present worldwide, distributing its products in 60 countries with the support of 70 dedicated local agents, and generates sales of roughly €M 160.

Alongside the management team, 21 will foster the new company's growth strategy, based on the following drivers:
• Organic growth through increase in national coverage to expand the client base while referencing with blue chip accounts such as bakery chains.
• lnternational expansion, developing activities abroad with a particular focus on Latin America, leveraging premium positioning and the made in France label.

ln order to reach its growth objectives, the company will work towards improving efficiency, particularly through the professionalization of internal purchasing functions, warehousing optimization and the reinforcement of the sales team.

Gérard Pluvinet, Founding Managing Partner of 21 Partners commented: “DGF is a leading player with a history of growth in a market with strong fundamentals. We are very confident in the ability of its CEO to carry out the ambitious and transformative objectives we have set together. 21 Partners will leverage its business network, with Michel Léonard, ex-CEO of Lactalis and one of 21’s Strategic Advisors, supporting DGF in the achievement of a new chapter of growth.”

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