21 Centrale Partners to sell Vacalians, a major European player in outdoor accommodation, to Permira Funds

May 22, 2015

In December 2011, 21 Centrale Partners invested in the outdoor accommodation sector by acquiring Vacances directes, with the objective of consolidating this fragmented market. Only eight months later, in August 2012, it successfully completed the merger with Village Center, thereby creating a major player in the European market: Vacalians.

Over 21 Centrale Partners’ investment tenure, Vacalians achieved significant growth, expanding its destination range as well as its customer base, and accelerating its development abroad, especially with the acquisition in December 2014 of Canvas Holidays, a major player of outdoor accommodation in the United Kingdom and Northern Europe.

Vacalians, with the support of 21, also boosted its efficiency, improving its distribution strategy across different channels (internet, reservation centres, etc) and developing effective yield management tools. The Group, which manages today 24,300 camping spots, of which 17,500 mobile-homes, in more than 300 destinations, has launched in 2014 its new brand: TOHAPI.

With an annual turnover exceeding €M 140, Vacalians has become a leading player on its market in France, in Spain and in Italy, boasting a strong presence also in the United Kingdom and the Netherlands. In less than four years, the Vacalians group has quadrupled its revenues and tripled its EBITDA.

Gérard Pluvinet, Founding Managing Partner of 21 Partners, commented: "Vacalians is another illustration of 21 Centrale Partners’ strategic approach. Alongside the Ganivenq family, we are proud to have contributed to the creation of a new European major actor, a successful growth story and a pioneer in the consolidation of this fragmented industry."

François Barbier and Jacques Rossignol, Managing Partners of 21 Centrale Partners, commented: "The ambitious growth strategy implemented by Vacalians with the support of 21, both in France and internationally, has allowed the group to become ideally positioned to further pursue its consolidation strategy in the future alongside Permira."

21 Centrale Partners to sell Skill & You

The Skill & You Group, majority-owned by 21 Centrale Partners, Access Capital Partners, Jolt Capital, Alma Learning Group and Capital Transmission, is sold to Andera Partners, on behalf of Winch Capital 4, as part of an MBO organized around the Management team led by Eric Petco and Sonia Levy-Odier. The Fund joins forces with the […]
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